Rush is a Canadian rock band formed in August 1968, in the Willowdale neighbourhood of Toronto, Ontario.
Rush had been Halliday's favorite band, from his teens onward. He'd once revealed in an interview that he'd coded every single one of his videogames (including the OASIS) while listening exclusively to Rush albums. He often referred to Rush's three members—Neil Peart, Alex Lifeson, and Geddy Lee—as “the Holy Trinity” or “the Gods of the North.”